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EU Proposes Digital Fairness Act to Curb Online Manipulation

The European Commission presented the Digital Fairness Act on 11 November, proposing EU-wide rules against manipulative design, hidden advertising and subscription traps.
© PD European Commission /

App and website design: The proposal would ban fake low-stock warnings and let users switch off features that encourage compulsive spending.

Ads and subscriptions: Influencers would have to disclose paid promotions. The proposal would also restrict unfair personalised ads targeting minors and make subscriptions easier to cancel.

Cross-border enforcement: A separate proposal would let the Commission investigate major cross-border cases and impose fines of up to 6% of a company’s worldwide annual turnover.

What comes next: The European Parliament and Council will examine both proposals. Consumer law professor Christoph Busch says the Act could fill gaps in existing EU rules for online shops and gaming services.

Sources: European Commission, EUobserver

Transparency Note: AI-assisted. Reviewed by the Briefing Team.

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